President Obama's Campaign

The success of Obama's campaign can be largely attributed to the use of social networking compared to his rivals and predecessors. By creating a social networking site, he was able to garner record-breaking donations. Through the site, users could print out a list of  of names, addresses and phone numbers of people near them to target those who should go out and vote and those who were still undecided. His site also made it very easy to donate and allowed individuals to create a personal donation goal or fund raise.  It encouraged individuals to host house parties, establishing new connections or reconnecting old friends and acquaintances to reach a common goal. 

His campaign, run by the co-creator of Facebook Chris Hughes to help them develop tools on mutliple social media platforms to help them reach a greater audience. The use of text messaging, Facebook, MySpace, Twitter, allowed the campaign to reach a wide audience and their message to be heard by more people when followers helped to spread the message. He dominated on social networking sites, beating out his rivals with more MySpace "friends", Facebook supporters and traffic on his site.